123zap
Summary
I planned, designed, and developed a landing page for 123zap, a company specialized in smart communication solutions via WhatsApp, with a focus on conversion, clear value proposition, and efficient lead generation. 123zap needed a modern and objective page to present the benefits of its platform and drive more qualified leads. The project was structured with a responsive layout and strategic persuasive elements to maximize performance and user engagement.
The challenge
123zap needed a landing page that clearly communicated the value of its smart communication solution via WhatsApp for businesses. Its previous online presence failed to highlight the platform’s key differentiators or make it easy for visitors to initiate contact with the sales team. The new page had to be direct, accessible, and conversion-focused — allowing visitors to quickly understand the service’s benefits and be smoothly guided to initiate contact.
The solution
I created a lean, strategic landing page centered on conversion. The layout was designed to guide visitors intuitively, emphasizing 123zap’s main advantages and encouraging immediate contact via WhatsApp. Clear and effective visual elements were combined with a responsive structure, ensuring a smooth experience across all devices.
