Une Internet – Dynamic Landing Pages
Summary
I developed a scalable solution for Une Internet aimed at streamlining the creation of multiple landing pages for marketing campaigns.
By building a dynamic template within WordPress, it became possible to quickly register new pages through an internal form, significantly reducing production time. The layout was designed based on Une’s new brand guidelines, ensuring visual consistency and professionalism across all landing page variations.
The challenge
With campaigns scheduled to run sequentially and a tight production timeline, Une Internet needed to launch four distinct landing pages in a short period.
Manually creating each page would be unfeasible within the schedule, and maintaining visual consistency with the new brand guidelines still in development was another major challenge.
The solution
I implemented a dynamic structure in WordPress that allows for the creation of new landing pages through a registration form.
Each new entry automatically generates a landing page based on a central template, adaptable to the different campaign objectives. This approach brought agility and standardization to the process, while also integrating the new visual elements of Une’s identity for the first time, strengthening the brand’s digital presence.
